I’m a Brand & Visual Designer with over 10 years of experience across branding, ecommerce and digital design.

Living and working in different countries has provided the opportunity to collaborate with multicultural teams and clients, shaping a broader perspective on design, communication and consumer behaviour.

My work spans visual identities, ecommerce experiences, product presentation and physical touchpoints. What interests me most is how these elements come together to create something clear, consistent and easy for people to engage with.

Outside of design, inspiration often comes from photography, architecture, fashion and retail environments. Observing how brands present themselves, how spaces are designed and how people interact with products continues to influence the way I approach creative work.

— Daniel Salcedo