LED Skincare Brand
& E-commerce Development
Odelyne is a European beauty-tech brand specialising in LED light therapy devices for home skincare. Since 2023, the Adara product line has evolved from a single product into a complete range supported by a scalable visual system spanning branding, packaging, ecommerce and marketplace experiences across nine European markets.
Lead Brand & Visual Designer
Branding | Packaging | Product Design Support | Ecommerce | Amazon | Art Direction | Product Visuals
40K+ Units Sold | 500+ Reviews | 4.6/5 Rating | 9 European Markets
Year: 2023 – Present
Year: 2023 – Present
A scalable packaging system was developed to support the growing Adara range, combining clear information hierarchy with a refined beauty-tech aesthetic. The visual language allowed new products to integrate seamlessly while maintaining a cohesive identity across the entire product line.
Product communication was adapted across Amazon marketplaces and the Odelyne ecommerce platform, creating a consistent experience for different languages, markets and customer journeys. Product pages, comparison charts and launch assets combined educational content with commercial storytelling while maintaining a cohesive brand identity.
A clear visual direction was established across ecommerce, marketplaces and brand communications to support the growth of the Adara range.
Product imagery, lifestyle concepts and supporting assets were developed to balance the technical nature of the devices with the aesthetics of a modern skincare brand. The result was a recognisable visual approach that could be applied consistently across product launches, educational content and commercial materials.
A structured content system was developed to communicate product benefits clearly across international marketplaces. Infographics, treatment guides, before and after visuals, lifestyle imagery and language-independent video content simplified complex information while supporting product discovery and purchase decisions.
Educational visuals, treatment guides and benefit-focused diagrams translated clinically recognised LED light wavelengths into clear, accessible content. The visual system simplified complex technology while preserving the scientific credibility behind the products.
From Adara Skin to Adara Lite and Adara Pro, the visual system evolved alongside the product range, creating a consistent brand experience across packaging, ecommerce, marketplaces and customer-facing materials. The collaboration continues through new product developments and the ongoing evolution of the Odelyne Adara line.
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